Digital Marketing Specialist
Build practical digital marketing skills that can help healthcare organizations connect with patients, employees and communities online. You’ll learn to plan campaigns, create content and use performance data as you explore new opportunities within the AdventHealth network.
- CredentialCertificate in Digital Marketing
- Duration1–3 months
- Tuition$2,449
What Is the Digital Marketing Specialist Program?
Digital marketing helps organizations connect with audiences through online channels. Digital marketing specialists may develop strategies, create content, improve website visibility, manage campaigns and use performance data to understand what is working.
In healthcare, clear digital communication can help patients and communities find useful information and connect with services. This career may be a good fit if you enjoy combining creativity, technology and data to support an organization’s goals.
Digital marketing specialists may support teams that use online channels to communicate with patients, employees and communities. As an AdventHealth employee, you may use this training to explore opportunities in areas such as marketing and communications, digital content and social media, website strategy and search optimization, paid media and campaign management, and web analytics and marketing automation. Program completion does not guarantee employment or placement in a particular AdventHealth role or department.
Where in the AdventHealth Network Can You Work?
The Digital Marketing Specialist program is designed to give you a comprehensive foundation — covering both the knowledge and hands-on skills you need to step confidently into your new role.
Through a structured, self-paced curriculum built around real-world application, you'll graduate with credentials that employers recognize and trust.
Becoming a Qualified Digital Marketing Specialist
This program builds foundational knowledge across key digital marketing disciplines. It prepares you to earn a Certificate in Digital Marketing and supports preparation for the Online Marketing Certified Associate (OMCA) certification. OMCA candidates must separately pass the required exams and meet the certifying organization’s experience requirements.
This program awards a Certificate in Digital Marketing and supports preparation for the Online Marketing Certified Associate (OMCA) certification. OMCA candidates must earn passing scores on the OMCP exams and meet one of the experience pathways below.
OMCA Eligibility Requirements: Candidates must earn passing scores on the OMCP exams and meet one of the following experience requirements — 5,000 hours of experience; 2,000 hours of experience plus a postsecondary degree; or 1,000 hours of experience plus completion of an approved digital marketing course within six months of applying. Completing this one- to three-month program does not by itself satisfy the experience requirement. Review the certifying organization’s current requirements before applying for the examination.
You Will Learn To:
- Develop digital marketing strategies that align with organizational goals and target audiences
- Apply search engine optimization, content marketing and paid advertising techniques
- Create and manage social media, mobile and content marketing campaigns
- Analyze website traffic and campaign performance using web analytics and Google Analytics
- Use marketing automation and conversion rate optimization to strengthen engagement and campaign performance
- Build foundational knowledge across the digital marketing disciplines covered by the OMCA certification
Requirements
- High school diploma or equivalent
- No prior professional experience required
- Basic computer literacy, including familiarity with common software applications
- English proficiency
Provided Courseroom Materials
- Expert-led video based training
- eBooks
- Competency assessments
Is This Program Right for You?
The Digital Marketing Specialist certificate is built for motivated learners ready to advance — no prior experience needed. Flexible scheduling lets you study on your terms.
Request InformationWhat You'll Learn
9 modules covering everything you need to succeed.
Social Media MarketingModule 01
- Planning and managing marketing initiatives across social media platforms
Marketing AutomationModule 02
- Using marketing automation to support engagement and campaign effectiveness
Content MarketingModule 03
- Creating and managing online content that supports marketing goals
Search Engine OptimizationModule 04
- Applying search engine optimization practices to improve online visibility
Web AnalyticsModule 05
- Analyzing website traffic and marketing performance
- Using Google Analytics to evaluate online activity
Paid Search (PPC)Module 06
- Planning and monitoring paid search and digital advertising campaigns
Conversion Rate OptimizationModule 07
- Using conversion rate optimization strategies to improve campaign effectiveness
Mobile MarketingModule 08
- Developing marketing initiatives for mobile audiences and platforms
Digital Marketing StrategyModule 09
- Developing digital marketing strategies that support organizational goals
What Can You Do With a Digital Marketing Specialist Certificate?
The strategic, creative and analytical skills developed through this program can help you explore opportunities supporting an organization’s online presence.
Careers to Explore
The strategic, creative and analytical skills developed through this program can help you explore opportunities supporting an organization’s online presence. Within the AdventHealth network, this training may strengthen your ability to contribute to digital campaigns, audience engagement and data-informed communication.
As a graduate you may be eligible for these careers:
- Digital Marketing Specialist
High Demand for Digital Marketing Skills
As organizations shift more of their spend to digital channels, demand for marketers who can execute and measure campaigns remains strong across industries.
Get Certified & Stand Out to Employers
Complete your certificate and validate your skills with an industry-recognized credential. Select program tiers include a complimentary exam voucher toward your Certificate in Digital Marketing certification.
Request InformationYou will receive a complimentary voucher for each of these certification exams.
Frequently Asked Questions
What does a digital marketing specialist do?
A digital marketing specialist develops and manages online strategies that help organizations reach their audiences. Their work may involve search engine optimization, social media marketing, content marketing, paid advertising and web analytics.
Do I need previous marketing experience?
No prior professional experience is required. Basic computer literacy and familiarity with common software applications are expected.
How long does the Digital Marketing program take?
The program is designed to be completed in one to three months.
Is the Digital Marketing program online?
Yes. The program is online and self-paced, allowing you to complete coursework around your schedule.
Accreditation & Licensed Certifying Bodies
AdventHealth University is institutionally accredited and its programs align to recognized certifying bodies — the legitimacy your next employer expects.
Ready to Advance Your Career?
Take the next step. Request information about the Digital Marketing Specialist certificate and an advisor will reach out to help you get started.
Request Information